A Lunatic’s Guide for Building a Great Business

You’d be crazy to miss this.

It all starts with a plan, filled with the kind of ideas most of us would reject the second our brain comes up with them.
To be honest, I wasn’t fully aware of the consequences, but I knew one thing: A snowball would start to roll down on a hill, and soon turn into an avalanche moving towards the building of the Chamber of Commerce.

We were not meant to do dull things.

Sometimes we forget it, but our future selves will look back on our lives, and the memories will either bring them a huge smile or a facepalm with a sour sigh.
How about trying to aim for the former?

Here is a recipe for chaos that’ll never fail:

Step 1: Pick a place where you’re surrounded with a very serious atmosphere, preferably filled with lawyers or corporate employees.
Step 2: Dress like a Clown and walk in as if it was “Just another day in the office
Step 3: In the most serious manner possible, declare that you came to do Business.
Step 4: Watch them lose their shit.

Sounds a little confusing? Give it 3 more minutes and everything will be as clear as a bathroom mirror after 4 years of “Tomorrow I’ll clean it

My appointment was at 14:20 (A practical joke against smokers, probably)
The essentials were in the bag already: Official Documents, ID, the Polaroid; and a book to read if we have to wait in the lobby.
Those are all normal. Boring.
Here comes the spicing, just to make this Monday memorable for every person in the office:
The setup I used included a duck tie from HIMYM, a Silver Suit, shorts – and a non-matching pair of socks and shoes.
Plus the Pink Hair, obviously, but that’s just a temporarily permanent outfit.

The outcome? Mass confusion and well-mannered panic.

When I walked up to the reception, people looked up from their keyboards and computer screens. The whole department went silent for a minute. In fact, it was so quiet there, that you could actually hear the echoes of their thoughts, asking: “What the fuck is this guy doing?

To tease you a bit, this is how my bottom half looked like when I sat on my bicycle and headed towards the office:

Exquisite taste.

When their brains processed what is happening, the silence breaks and a storm of smiles greet me.
It’s the duck tie. It always wins.

As the ringing phones and punched keys slowly bring the peace back in the office, people start to suspect that it’s just a part of some play.
A joke, prank or some kind of trick to make the office atmosphere a little better than it usually is.

Lucky for them, it was the most serious move they’ve ever seen.
The receptionist offers me a seat and asks me why I came here.
To start a Company.
Oh, I see… Just a minute

You could sense the malfunction that sentence caused in her brain.

Soon, the mind begins to do it’s job a bit more efficiently:
What the fuck are you doing here? You don’t even know what a company is, and now you wanna start one out of thin air? DOES THE WORD “TAXES” RING A BELL?
Survival mode activated. This organ was build to protect us from such cases.

If anxiety ever kicks in before a decision with great significance, just ask yourself:
If I died tomorrow, would I rather have a memory of doing what I intended today, or being a chicken on my last day is how I want to leave the World behind me?
Works like a charm. You’ll feel like a Dog after a long belly rub.

As my heartbeat returns to a normal rate, a warm voice calls my name.
Showtime, baby” – I mumble, and stand up from the chair.

The first impression is crucial, so you have to look like you know what you’re doing.
Confident, I mean.
And determined, serious, well-mannered, all those things.
THEN, when the two of you shake hands, every single second you spent stressing on this moment will fade away, and leave behind a weird imprint on your brain: Life is a playground, and you do what you want on it – as long as you don’t harm anybody.

We sat down at her table and in 15 minutes we were done with the establishing.
The slogan: “Crazy since 2019
Pretty good, if you ask me.

When I walked out, the conclusion came to me as a needy dog after leaving him for 10 seconds to take something out of the fridge:

It doesn’t matter how you look like, it doesn’t matter what you wear, it doesn’t matter how old you are or what is your favorite pizza topping.
You can be whoever you want to be, as long as you do no harm and respect your surroundings.

You do you. The rest is History.

To give you a clearer pic, here it is:

#158 – Start a Company – 23.09.2019. Arnhem, The Netherlands

P!nk hair, duck tie, shorts, silver suit and non-matching footwear.
Could it be even more dramatic?
Probably, but this should be good enough to prove you that being yourself doesn’t cost anything.

If a foreigner guy can walk into the Bureau of Tax Authorities and the Office of Legal Services in a state like this and actually start a business, you can seriously go out and try something you’ve been longing to do for years.

The result will be the same: Life goes on, and you’ll have one less regret to carry.

Just once in a goddamn while do what feels right regardless of what people think, and the World will unfold in ways you could’ve never imagined.

Take care,
Erik

23.09.2019 – Day 245

4 Comments on “A Lunatic’s Guide for Building a Great Business

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